Better Control Over Smart Bidding With Conversion Value Rules

Not all conversions are worth the same, some are more valuable than others. Accurately expressing this value can help you optimize campaigns and evaluate performance based on the goals that matter most to your business. To make this easier, now…

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Use optimization score to help improve Google Ads performance

Official guide to optimization score and recommendations. Optimization score is calculated based on how well your account is set to perform across Search, Display and Shopping. It surfaces personalized recommendations that are account-specific based on the following areas: Ads and extensions Automated…

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