Google Says Title Changes Don’t Impact Rankings

On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search results have no effect on rankings. “This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different…

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Better Control Over Smart Bidding With Conversion Value Rules

Not all conversions are worth the same, some are more valuable than others. Accurately expressing this value can help you optimize campaigns and evaluate performance based on the goals that matter most to your business. To make this easier, now…

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